The Third Step in Building a $1 Million a Month Ad Account

The third step here is really we're just leveraging the scientific method and it's the architecture of this one campaign ad account. So I can either take an existing ad and try to make it better, or I can try to make an ad that appeals to a different audience. One of those will scale my efficiency. You get 10% more sales by just reducing your costs by 10%. Or improving my reach and my potential for higher volume of spend by appealing to adifferent audience. What's most important here is that this is all done in a CBO where Facebook is able to determine where all the spend goes.