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122: Modern Methods for New Product Development

Product Startup

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The Feedback Loop Is So Powerful

John Defterios: Product market fit is ultimately what you want to figure out in your product development phase. It's really about shoe leather and observation, going around and meeting prospects, meeting people who are potential users of your product,. And observing how they do it. The more you can do that early on, the more you can get those feedback loops working for you. He says an opera innovator must be able to translate kind of the observations of what they want, back into what the product can do.

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