No Armed Bandit
99% Invisible
00:00
The Design Imperative to Overcome the Problem of Interruption
Shul's book tracks this sea change in the gambling industry away from jackpot play and towards time on device players. The idea is that gamblers want to sit there longer and the industry has realized profit really isn't about the price of play, it's about the volume of play. This is not play where you're out to sort of flee someone and take all their money right away but rather get them off the machine so you can take someone else's money.
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