4min chapter

Outbound Squad cover image

Objections: Increase your closing rate by looking for trouble

Outbound Squad

CHAPTER

Price and Budget - Is That the One You're Defending?

Coby: Price and budget are the two things i get asked most about. He says when someone objects to price, they're not defending it immediately. Cocy: Your job is to help them understand the value that's associated with your solution. "A price in the absence of value t doesn't matter"

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