6min chapter

The Copywriter Club Podcast cover image

TCC Podcast #352: Breakthrough Advertising Mastery with Chris Mason

The Copywriter Club Podcast

CHAPTER

The Three-Legged Stool

The list is the most important of, of anything you do in marketing. It doesn't take much to get that offer to convert if you found the right people. When I work on any kind of promotion that we're going to do, it's always first with what list segment are we going to go to? That then informs the way we'll talk to them and we'll acknowledge they've bought a book from us.

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