In order for distraction to work, we kind of have to want to be distracted. What is it you think that we're wanting to be distracted from? Let's take you and your book. In that moment, you're working on a chapter, but yet the afternoon is spent on twitter. And what do you think is happening there? Do you think? I think the sort of general case, and then i'll talk specifically about writing, but and my work.

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