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Ramit Sethi: Must-Know Lessons About Money for Every Aspiring Creative
The Chase Jarvis LIVE Show
How to Think About Who Your Customer Is
When you think about a violin instructor, who really is their customer? She was teaching kids. But kids cannot be your customer. They don't have any money. Do they have the ability to pay? And do they have the willingness to pay? So in the art world, this would be your photo editor or your art buyer,. Your producer, the art director. That's your customer specifically. Got it?! We call that the pay certainty technique. You can't just put a flyer together that says, violin instruction, come here $50 an hour. What is it that these mothers actually want? It turned out that they're mothers of kids.
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