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Airtable CEO Howie Liu on pivoting from blitzscaling to profits, AI applications, and more | E1838

This Week in Startups

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Bottom-Up Adoption and Product-Led Growth

This chapter explores the concept of bottom-up adoption and how it relates to Airtable's growth. They discuss how a tech-savvy person within an organization takes the initiative to solve problems using Airtable and becomes an evangelist for the product. They also touch upon the concept of product-led growth and how it has become more mainstream in the past decade.

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