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The Growth Curve Is Getting Disturbed
There's so many examples over the last few years of people who have just come out of the woodwork from a few thousand or a few hundred to now hundred million followers. You know, like the currency is trust and trust takes time. And I do think that we'll see a lot of social media creators who blew up and were able to create some other audience on another platform. That doesn't mean that it's going to be sticky.