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Nike's Amazon return, E.l.f's big Rhode bet, and debunking recession indicators

The Modern Retail Podcast

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Indicators of Economic Sentiment

This chapter examines unconventional consumer behavior patterns and their potential links to economic recessions through the Lipstick Index and Men's Underwear Index. It discusses the significance of small luxuries during tough financial times while addressing how current trends in consumer goods reflect changing economic conditions. The conversation also considers the evolving impact of technology and marketing on shopping habits, providing insights into how brands adapt to shifting consumer preferences.

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