Next up on the program is a company that's been doing generative AI specifically in copy and words for a couple of years. I thought it'd be seven years away from being commercially viable, because if it just makes stuff up and you had to really help constrain the outputs of it to drive value from it. And then fast forward to July of 2020, just only like six months later, and they launched GPT through just a hundred times the size of GPT to. So all of a sudden, most of the time it was making sense.

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