What Are the Secret Formula for Long Form Creators?

Todd: Our shorts are not performing as well as they used to. We were hanging in the 60 retention range on a 60 second short. So what we noticed is like somewhere between 35 and 45 seconds is our sweet spot. But only if it matters that you watch till the end, and we can hang in the above 85% retention range. Todd: The thing that I would advise creators on is tell the length story that you want to tell.