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2min chapter
Stratégie de contenu B2B et ROI
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Ce chapitre explore la nécessité d'un changement de mentalité dans le marketing B2B, mettant l'accent sur l'accessibilité des solutions. Il souligne l'importance de l'email comme outil de conversion et présente un partenariat avec Signetik pour améliorer la personnalisation des campagnes.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode