What does it take to make an idea a success? With Rodrigo Garcia Gonzalez and Sadia Ahmed
The Green Room: Questions That Matter Most In Business
How to Create a Successful Innovation Cycle
Rodrigo: I like to think about having these formal processes around the innovation cycle. And it's looking at, what does my end consumer need to do with their day? Or where does my product fit? When does my service fit with my end user? Then you use that to craft your story of how do I help you? Because that's a much more powerful story than saying this is really cool and exciting.
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