Mobile Gaming Market in 2024 with Lexi Sydow of Data.ai
Deconstructor of Fun
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Building Casual Games with Deep Monetization Design and Exploring the Sweeps Mechanic
This chapter explores a strategy suggested by Kevin Chu of Kebam for building casual games with deep monetization design to attract a broad audience and provide high spenders the opportunity to spend large amounts. The concept of the sweeps mechanic and the dynamics of winners and losers in the gaming industry are also discussed.
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