2min chapter

The Bridge to China cover image

Parasocial relationship? Celebrity obsession from the US, Korea, Europe and China

The Bridge to China

CHAPTER

Parasocial Relationships on YouTube Reduce Prejudice

One sided relationships can be healthy for eliminating certain prejudices. For example, if someone becomes obsessed with a YouTuber of African-American descent and they develop a milder or stronger version of a parasocial relationship with that person, then they will be less inclined to rank high on different kinds of tests. This is from nature.com published October 4th, 2022 by a series of PhD Shaba Loton, Veronica M Lamarch.

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