The Importance of Having Choice

I have a strong belief that our abilities to have choice are highly shaped by the environment around us. So we've always been buffered at some level because humans, great things are interested in them. But relatively soon we're going to see a lot of content that we don't know where the source is and it might have been generated directly for us. And there's something there that's a different experience. Experiencing a very, you know, we've talked about the social bubbles, social media bubbles. But at least they're bubbles of humans.