Demystifying innovation - Part 2: Why innovation is essential for your organisation's success (and survival)
Creative Couch
00:00
Unlocking Innovation Through Confidence and Support
The chapter emphasizes the importance of confidence in innovation, sharing successful stories of risk-taking in creating popular brands and challenging traditional thinking in business. It discusses the necessity of a place-based approach to innovation, encouraging constant learning, and fostering a culture of innovation within an organization by empowering change makers and securing buy-in from the board level.
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