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Ole Lütjens: The story behind the Disney+ launch

Design Better

CHAPTER

How to Be a Successful Startup in a Larger Organization

I was always a designer at heart, which was also kind of the advice I give anyone who starts a company and asks me for my advice is like, you should have somebody who loves business. We had me and Joe Rice who loved technology and me who loved design, but we were not great in business development. And one of the reasons why we wanted to maybe go into the fall of a larger company and do the work that we loved so much with more stability, more resources, etc. However, you're not going into pitch meetings and winning the work. There is kind of a roadmap that is a complex network of business requirements, platform requirements,. You know, new payment systems, etc

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