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Bob Moesta: Understanding how customers buy, using Jobs To Be Done Framework

The Yaag Project

CHAPTER

I'm Dyslexic. And I've Been There, Don't You?

For me, it took at least a good 12 years for me to realize what was at my core. And so the moment that I realized what my strengths were and what I can't do and go find team to be as built a team around me of people who are really good at and love the stuff that I don't like to do is when everything's kind of started to take off.

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