Data I Look at to Analyze Year Over Year Q4 Performance
Conversion Tracking Playbook
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Is AOV Down?
The first thing an analyst looks at is the goal for this year and how that compares to last year. From there, they go one level deeper by looking at onsite behavior or funnel based metrics like add-to-cart numbers. They also try to see if any big trends stand out from all of these other data points.
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