Watch the YouTube version of this episode HERE.
Are you a lawyer who is looking for advice on starting a firm? In this insightful episode of the Maximum Lawyer podcast, Tyson engages in a discussion with Alycia Vail Taylor, founder of the law firm, Avail. Alycia shares her journey and innovative strategies for standing out in the crowded legal marketplace.
Alycia shares some misconceptions of working in the legal field. One of them is that lawyers are greedy and only want to work to make money. But, for Alycia she came to the realization that it is possible and sometimes needed to be accessible to your clients to ensure they get the support they need during stressful times. This could be monetary or adjusting your working style. Alycia embeds community and service into her firm’s mission to ensure those in her community can make connections and network for other services.
Alycia and Tyson chat about marketing across different legal practices. Marketing for different practice areas can be tough and very time consuming to ensure you are reaching a wide range of people. It does involve utilizing multiple social media platforms to reach different audiences. Since Alycia has a community based model, it helps to get the word out there through community partners on what the firm offers.
Take a listen to learn more!
05:30 Advice for Law Students
14:45 Revenue Generation for Law Firms
16:07 Potential Subscription Model for Clients
22:09 Health and Wellness Importance
26:08 Virtual Firm Services
35:10 Marketing for Multiple Practice Areas
45:25 Managing a Law Firm
Tune in to today’s episode and checkout the full show notes here.
Connect with Alycia:
