Melanie Smith, Head of Sales Development at Nooks, breaks down the exact systems, metrics, and coaching frameworks she uses to run one of the highest-performing SDR teams in outbound. In this episode, she shares KPI structures, call-block strategy, cold-call skill development, and how leaders can scale connect rates, conversation rates, and meeting production without burning out their reps.
šļø ACTIONABLE TAKEAWAYS:
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Weekly SDR readouts: Reps review KPIs and explain every meeting they booked to surface repeatable plays.
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Use AI for call pattern analysis: Analyze winning call transcripts to find coaching themes and enablement topics.
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Own rep career paths: Align with other departments and give SDRs projects that build promotion-ready skills.
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One thing ā Call for Intel & Intros: Run an āI&Iā block where reps call below-the-line users to gather insights and get warm introductions.
MELANIEāS PATH TO PRESIDENTāS CLUB:
- Scaled team from 10ā50 @ Klue, then 4ā33 @ Nooks in 18 months
- Top 2 performer @ Klue during 1.5-year tenure before moving into SDR leadership
These Courses Will Get You to Presidentās Club
š„ Leadership Course: https://bit.ly/4o8KtMT
š§ Cold Email Course: http://bit.ly/44K6jy3
āļø Cold Call Course: https://bit.ly/4jqQ4w2
š® Discovery Course: https://bit.ly/4cQYaM8
š ļø Free Toolkits: http://bit.ly/4nZwvO5
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