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Develop Your Competitive Edge

The Startup of You Podcast

CHAPTER

What's in Demand?

Research is akey skale ind its ax i, super important on tmonerial skill. When howard s started star bucks, he spent months in italy researching,. talking to the owners of small coffee shops before setting up stores in the us. David neelman was obsessed with researching, understanding that every aspect of the airline ex ance before starting the air line. So as the v c, markandrison likes to say, markets that don't exist don't care how smart you are. You need to first really understand what's out there, who's doing what, what's growing, whats drinking and acty. I think linked in the product is an incredible resource for this

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