13min chapter

Imperfect Action cover image

Coaching Call: How she generated a cash injection using a new bonus strategy (with Kate Clifton)

Imperfect Action

CHAPTER

Navigating Business Growth Through Challenges

This chapter explores the speaker's business evolution, emphasizing how challenges like the pandemic have shaped their path. They highlight the benefits of joining a development program and the strategic implementation of a bonus campaign, which included educational workshops and annual subscriptions. The discussion also delves into the impactful psychological aspects of urgency in marketing and how timing can affect audience engagement and response.

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