3min chapter

Chit Chat Across the Pond cover image

CCATP #802 – Adam Engst on Invasive Location Tracking and Tips On How to Manage

Chit Chat Across the Pond

CHAPTER

Understanding Mobile Advertising Identification and User Tracking

This chapter explores the shift from traditional personal identifiers to unique mobile advertising IDs for user tracking. It highlights the role of location data and advanced methods employed by data brokers to connect multiple devices to individual users while maintaining their privacy.

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