8min chapter

"1 to 1000" | Scaling Startups with CEOs cover image

E8: The Unspoken Truths of Leading a Hyper-Growth Start-Up, with Jack Altman

"1 to 1000" | Scaling Startups with CEOs

CHAPTER

Founder-Company Fit and Strategic Decision Making

This chapter discusses the concept of founder-company fit and its importance in making strategic decisions. It explores how founders should be aware of their super powers and interests when it comes to customer sets, and why they may choose not to sell to certain customers. The speakers also discuss how the process of coming up with the idea for their startup, Lattice, originated from their previous experiences and interactions with customers.

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