How to Win podcast with Peep Laja cover image

Tamara Grominsky on how Unbounce are pairing marketer and machine to create a new category and fend off the competition

How to Win podcast with Peep Laja

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The Power of Machine Learning With Landing Pages

We've been experimenting with machine learning and trying to really understand the balance of where can we augment a small business marketer, rather than automating them. And so when we looked round at what else was happening in the space, and other tools, whoare introducing m l and a i to the type of market we have. It's almost always within the context of automation. We don't believe in that philosophy. We believe in elevating the marketers, marketing ice, and then augmenting it with machine intelligence. So youre working together as partners, almost like you have a whole other teamate to get more conversions.

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