What's the Root of All Your Answers?

Gus: There's s definitely a lot of questions about identity that you kind of got to figure out when youere creating a brand. Like i used to make a lot of idio or some videos about mythology. And so i've kind of had to move away from that, even though my mythology of idios were relatively, like, successful. But since it's been such a long time, at this point, since i've done a strict mythology of idio, i also have this new fresh crop of people who don't expect that at all.