2min chapter

Maiden Mother Matriarch with Louise Perry cover image

Don't Be a Feminist - Bryan Caplan | Maiden Mother Matriarch 23

Maiden Mother Matriarch with Louise Perry

CHAPTER

The Rise of Casual Sex

A surprising proportion of women until relatively recently were virgins on their wedding day. People who have the most sex that people who are married, like contrary to sort of long running jokes, right? So when people are getting married much later and having committed relationships later, if at all, they're having less sex overall. I think that what you can now expect as a Zoom or millennial is to have more partners but less sex,. Less instances of having sex over your lifetime.

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Speaker 2
And it's so amazing to see, because sometimes what we realize is it's not a solvable problem. It's just a hard problem, and this is just somewhere the business is going to lose money, and we have to be okay with it. And sometimes we realize that the difference between a 30% accuracy rate and a 70% accuracy rate
Speaker 1
was poking holes in the putty, which believe me, this is real, by the way. We figured out that if people poked holes in the putty, then one of the things that we realized is people were not positioning their teeth properly in the putty. But if they poke holes, then they have a marker to see where their teeth need to
Speaker 2
go. And that's such a crazy thought. It took us weeks of work to get to that answer. It almost feels like a stupid answer, but it absolutely almost tripled conversion rates on
Speaker 1
efficacy, or doubled it at least. Which is kind of amazing to think about. But all of that came through research and a lot of hard work on SUTI's team's part. And so when we presented it to the team, we presented the holes as a solution. Well, now we know we need to give people in their impression kits, we need to give them a little poker. So we had to go to the procurement team to our operations team and figure out where we can procure a poker, and how much it's going to cost. And we had to go to the finance team to make sure it wasn't going to hurt the margins on the product. Now you see the thread is longer than research, because the business decisions that come with the research insight is now the hard part. Getting buy-in from people and then operationalizing it is the hard part. So we spend a lot of time
Speaker 2
on that as well.

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