Under the Banyan Tree by HSBC Global Research cover image

An economic tour of ASEAN

Under the Banyan Tree by HSBC Global Research

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Challenges in the Thai tourism industry and the success of durian exports to China

This chapter explores the challenges faced by the Thai consumer market, including the disappointment in the tourism boom and the reliance on mainland Chinese tourists. It also discusses supply and demand issues in the tourism industry and highlights Thailand's success in exporting durian fruit to China.

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