Growth Mindset Psychology: The Science of Self-Improvement cover image

166: Applying Growth Mindset to business, startups and life - Matt Lerner, Founder Startup Core Strengths

Growth Mindset Psychology: The Science of Self-Improvement

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How to Build the Growth Mind in Your Organization

A company called popsathen they make photo books. I think they were listed as one of the fastest growing start ups in the u k. They're doing really well. When you search for photo books in the ap store, when we started working with them in two thousand and 18, people were searching for photo books. And that increase their install rate by four x overnight. So literally quadrupled the growth of the business with one experiment. That was by identifying and removing this uncertainty around what o our customers think when they see our marketing.

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