A company called popsathen they make photo books. I think they were listed as one of the fastest growing start ups in the u k. They're doing really well. When you search for photo books in the ap store, when we started working with them in two thousand and 18, people were searching for photo books. And that increase their install rate by four x overnight. So literally quadrupled the growth of the business with one experiment. That was by identifying and removing this uncertainty around what o our customers think when they see our marketing.
Matt LernerBefore becoming a VC, Matt has spent 15 years as a “growth marketer” in Silicon Valley, including 10 years at PayPal. As a Partner at 500 Startups, Matt led 35 early-stage investments, and he developed and led the “Distro Dojo” growth program, where he helped startups achieve average growth of 250% in 12 months.Matt also help founders skip expensive mistakes, focus on the impactful work, and build high-growth startups. After watching hundreds of startups waste investors’ money on bad marketing hires and expensive non-scalable tactics, Matt founded Startup Core Strengths to help startups learn the foundational mindset and habits to drive sustainable growth. Matt's mission is to enable every startup in Europe to get much better at customer acquisition. When not hacking growth, Matt occasionally lectures on Startup Marketing at Imperial College and Stanford Business School. Also, he is obsessed with optimizing his own health, “biohacking,” fasting and measuring anything that isn’t nailed down.BooksTry a free Audible trial of any book here (https://www.amazon.co.uk/Audible-Free-Trial-Digital-Membership/dp/B00OPA2XFG?tag=samharris48%E2%80%9321)The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You (https://www.amazon.co.uk/Mom-Test-Customers-Business-Everyone/dp/B07RL4DRNQ/ref=sr_1_1?dchild=1&keywords=the+mom+test&qid=1618285278&s=audible&sr=1-1)The One Thing You Need To Know...About Great Managing, Great Leading, and Sustained Individual Success (https://www.amazon.co.uk/Know-About-Managing-Leading-Sustained-Individual/dp/B002SQ69PO/ref=sr_1_1?dchild=1&keywords=the+one+thing+you+need+to+know&qid=1618285332&s=audible&sr=1-1)Subscribe!If you enjoyed the podcast please subscribe and rate it. And of course, share with your friends! Special Guest: Matt Lerner.
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