Industry Roundup #5: AI Agents Hype vs. Reality, Meta’s $15B Stake in Scale AI, and the First Fully AI-Generated NBA Ad
DataFramed
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AI Innovations in Advertising
This chapter explores the groundbreaking use of AI in creating advertisements, focusing on a unique fully AI-generated ad that aired during the NBA finals. It examines the efficiency of using AI tools like Google Gemini to produce high-quality content, discussing both the creative potential and current limitations of such technologies. The conversation also raises concerns about the future impact of AI on traditional roles within the film and entertainment industries.
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