Lipstick on the Rim cover image

The Mothership of Beauty: How Sephora Curates Its Shelves, Transformed the Industry, and the Hottest New Must-Have Products With VP of Merch Cindy Deily

Lipstick on the Rim

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The Evolution of Beauty: Embracing Diversity and Inclusion

This chapter explores the evolution of beauty products, particularly focusing on the needs of women over 40. It highlights the challenges new brands, like an Australian sunscreen, face in meeting strict safety standards and emphasizes the industry's shift toward inclusivity and diverse consumer demographics.

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