Building a Brand Perception and Making Homes Safer

The Sunday Times’ tech correspondent Danny Fortson brings on Jamie Siminoff, founder of Ring, the video doorbell company, to talk about about getting rejected on national television (2:00), turning failure into funding (4:00), putting his email address on every box (11:00), being lambasted by "nasty" British customers (12:15), following the James Dyson model (14:00), doing 24 hours on the home shopping television, (17:00), starting ten other companies (19:00), getting his first outside money (21:45), spending $1m to buy the ‘ring.com’ domain (26:15), luring Sir Richard Branson as an investor (32:45), being sued by a giant rival (34:45), showing up at customers’ houses (38:00), and shipping a faulty product that nearly bankrupted him (39:45).

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