The Poet and the Killer Copy Writer

David ogilvy famously despised creativity for the sake of creativity. He had no patience for advertising that won a lot of awards and got a lot of industry attention, but didn't make any sales. Oglby also, interestingly, to my eye, was an early advocate of content marketing. Content marketing has been around for a long time, and it was always a part of early tising. If you identify as a writer, very often you're more in the poet camp. The hard part for the poets sometimes is embracing your inner killer.