The New Frontier of Space and Business

This chapter explores the evolving landscape of the private space industry, highlighting the competition between key players like SpaceX, Virgin Galactic, and Blue Origin. It delves into the strategic pivot of NASA toward utilizing private sector innovations while discussing the implications of public figures' influence on health-related discourse. Additionally, the chapter covers Disney's latest financial performance and its strategic shift towards direct-to-consumer investments, reflecting on the necessity for companies to prioritize growth over short-term shareholder returns.