The Rise of Creator-Led Founders in Modern Marketing

Ep. 256

"How do you build a $1 billion creator business from scratch?"

Kipp, Kieran, and Morning Brew’s co-founder Alex Lieberman dive into the playbook for building massive creator-led ventures in today's digital landscape. Learn more on leveraging the immense power of trusted distribution networks, overcoming the inefficiencies in influencer marketing, and why the best creator-led businesses thrive even if the creator steps back. Here’s the full episode with Alex: https://podcasts.apple.com/us/podcast/alex-lieberman-on-building-a-personal-brand/id1616700934?i=1000665964510

Mentions

• Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg
• Alex Lieberman https://www.linkedin.com/in/alex-lieberman/ 
• Morning Brew https://www.morningbrew.com/
• Storyarb https://www.storyarb.com/
• Who is Michael Ovitz? https://www.penguinrandomhouse.com/books/311042/who-is-michael-ovitz-by-michael-ovitz/
• Kevin Espiritu https://www.kevinespiritu.com/

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.