Gorilla Marketing

This is like interactive advertising. It's a call to action within the ad itself that makes you interact with it. I've seen somebody do that in like the fashion world too. Wasn't that how they launched Armani? I think they have no man. They used to call him the Socrates of San Francisco because he liked to help out and stuff like that. There was a local radio station that was failing and he decided to throw them some ad budget from a client of his, uh, Rainier Brewing. He created sweatshirts with the faces of classical music musicians on them,. And basically gave these away to listeners who want something or someone. That was one step to interacting