How to Optimize Your B2B Ads

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B2B marketers spend 80% of their time on trying to create new leads or capture new leads but they don't forget how are these leads converting down funnel. The only goal of paid advertising is like to sell the click and then whatever happens after that is you have to your landing pages not to sell the next click and then your form then the next step is to selling the next thing it's you can't think of like the ad trying to sell something otherwise you're going to do the wrong things on the ad.

How can you use organic social to fuel your paid advertising?

Tara Robertson, head of the Demand Gen department at Chili Piper, a B2B company dedicated to inbound lead conversion, sits down to chat with us about how advertising and sales have a symbiotic relationship with each other and how one can serve to benefit the other when they’re both working in harmony.

She and Daniel dive in-depth into how organic advertising fuels paid advertising, why you should be worried about converting leads instead of simply capturing them, and how budgeting can drive better marketing engagement and efficiency.

Plus, Tara discusses why you shouldn’t dismiss frontline sales experience as a viable path to marketing success.

Follow Tara:

LinkedIn: https://www.linkedin.com/in/taraarobertson/

Follow Daniel on Twitter https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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