152 - How to Use Organic Social with Paid Advertising with Tara Robertson
The Marketing Millennials
00:00
How to Optimize Your B2B Ads
B2B marketers spend 80% of their time on trying to create new leads or capture new leads but they don't forget how are these leads converting down funnel. The only goal of paid advertising is like to sell the click and then whatever happens after that is you have to your landing pages not to sell the next click and then your form then the next step is to selling the next thing it's you can't think of like the ad trying to sell something otherwise you're going to do the wrong things on the ad.
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