20min chapter

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#342 The Lessons of History (Will & Ariel Durant)

Founders

CHAPTER

Enduring Human Needs and Business Establishment

The chapter explores the enduring human needs that lead to the establishment of businesses, focusing on gambling throughout history. It discusses regulatory changes, dishonesty, corruption, and survival in relation to building successful businesses. The importance of identifying human needs, financial foundations, and playing offense in business is emphasized, drawing insights from historical figures and the cyclical nature of wealth accumulation.

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