Introduction

We all saw the warning signs of the ICO craze in 2017 but it still hit us like a ton of bricks. Many have been burnt while others profited at the expense of new loyal users in the crypto-space. Now that the dust has settled and the cringing thought of another ICO is history, there has been a surge in Decentralized Autonomous Organisations (DAO) popping up everywhere you go. Is a DAO bubble looming in the horizon? Through Dynamics Design, Beth McCarthy shows us how to avoid mistakes of yesteryear and carefully design resilient and human-centric incentive models that deliver long-lasting value and meaning to users in your DAO.