Building in a Growing Market

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Each overlap circle supercharges your differentiation. Building in a growing market is like surfing a giant wave. No matter what business you're starting, a moving evolving market where your business wasn't possible two years ago will dramatically increase the chances you succeed.

Today we'll talk about finding ideas that are primed to grow fast and grow big. As we dug in, we realized this was a great approach for any sized business. There are three pillars for this type of idea, and we'll go through each with a little help from Coke and Pepsi and my grade school friend, Aaron.