What makes content shareable

Michael Ratner, C.E.O. of OBB Media, joins John to discuss his new joint venture with Michael Rubin’s Fanatics to launch Fanatics Studios—aiming to produce sports content across feature films, documentaries, and live events. Ratner explains how they plan to leverage Fanatics’ deep athlete relationships and league partnerships to disrupt the sports content market—and offers his read on where sports media is headed writ large.

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