It absolutely is. And that first person to talk in the elevator or that guy who starts the wave is sort of like that automatically gains that social authority and automatically gains more obedience. So if a guy is the one who starts talking in a crowded elevator and then asks somebody for a favor, he's 10 times more likely to receive the favor from the other person. Just because he instantly became an authority figure by breaking a social norm and doing it with confidence. Right.

This is that follow on effect. We've talked about this on the show before where the guy's dancing on the hill and he's all crazy at some concert and then a couple other people go dance with him and they're kind of making fun of him because he's just a zany dude who's obviously super high. And then the whole hill starts dancing.

Have you seen this? Yeah, it's one of the best videos online. And that was actually in, I had a professor who showed that I think maybe the week it came out and when we were talking about social conformity in college. Yeah.

I mean, that's probably one of the best examples ever caught on a crappy camera phone at this point because it really does illustrate this sort of conformity. And there are tons of experiments that actually show this like people choosing the wrong answers on tests. If they see other people do it, man, there's tons of these like, Hey, did you see this? Well, yeah, I saw the person running away with this and the whole group is like, I didn't see anything. And so the person's like, well, I guess maybe I didn't see it. Right. Or maybe I did see this thing happen that I actually didn't see because other people are telling me that I did. And these are our own senses. We know what we saw and did not see, but we can really fall into this trap where we sort of rewrite the past or rewrite our own memories based on the perception of other people, even if those other people are full of crap.