2min chapter

Nikonomics - The Economics of Small Business cover image

74 - From Self-Made Billionaire at 35 to Bankruptcy Just 12 Months Later with Zac Prince

Nikonomics - The Economics of Small Business

CHAPTER

Innovative Advertising: The Rise and Acquisition of a Dynamic Retargeting Company

This chapter explores the rapid growth of a company that achieved 15 million in revenue through innovative advertising techniques, especially dynamic retargeting. It highlights the importance of being a first mover in the industry and details the company's acquisition and the speaker's financial success from their equity arrangement.

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