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The Beetle's Book - The Innovation Process
The beetles spent about ten years together before they broke up. They all respected each other, which was an important part of it. When the beetles broke up in 19 72, of em they still had just barely turned 30. And so it's a, it is remarkable that they hung together at the same time. But this is really about so there's a lot more going on, but it's a not that far different from what we see in most innovation processes and in business.