From Parody to Prestige: The Journey of a Viral Video Creator

Before there was MrBeast there was Liza Koshy. She was one of the world's fastest-growing YouTubers and Viners, growing a fanbase well beyond 25 million subscribers. Her videos have over 2.6 billion views, but then she stopped uploading. So what happened to Liza Koshy? In this interview, I asked Liza why she left when she was on top of YouTube, what it was like hosting the Met Gala, voice acting in the new Transformers movie, and how she's applying all her skills as a host, actress, and director today. Who knows, we may just see Liza on Saturday Night Live soon enough.

Chapters

00:00 - What happened to Liza Koshy?

00:35 - Presented by HubSpot

01:45 - Liza's Creative Process

06:46 - Becoming a "Single-Person Studio"

09:31 - Filming Process: Liza vs Vogue  

14:52 - Liza's unique approach to hosting Met Gala

19:22 - Taking up more space

21:59 - HubSpot Presents: Create Like The Greats

22:35 - Who's ignoring Liza Koshy?

25:56 - What people didn't see

29:20 - Creating in groups vs solo

31:53 - What can YouTubers learn from Hollywood? Vice versa?

35:58 - "I've said no to large sums"

36:48 - How big is your team?

38:30 - Liza's Vocal Impressions

41:00 - Liza's Big Goal...and Obama's advice

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