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Ep 229: Tim Mapes of Delta - "The Self-Aware Leader"

Fearless Creative Leadership

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The Characteristics of a Great Company

Airline's orientation is branding from the inside out, says Delta chief marketing officer Steve Widen. "We look for big wee little me people," he said of his company's hiring criteria. The ultimate chief marketing officer at an airline is the customer because they get to tell whoever they want about anything they want and can talk to media.

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