5min chapter

Dear HBR: cover image

Building Trust

Dear HBR:

CHAPTER

The Importance of Trust

The ultimate control over trust lies in the trust or not, right? It's you who decides whether you're going to trust another person. We often get trust backwards and we wait for someone else to demonstrate to us that they are trustworthy rather than doing things ourselves that increase the other person's trust in us. "It's quite possible that she'll be willing to share her expertise," says HBR editor-in-chief Dan Rivers.

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